Meta, the parent company of Facebook, on Monday, said it has stepped up efforts to sanitise its platform, announcing that it removed 500,000 accounts for spam and fake engagement in the first half of 2025.
The move forms part of a wider clampdown on impersonation and copycat content, aimed at giving more visibility to original creators.
In addition to the half a million spam accounts, Meta said it took down nearly 10 million fake profiles pretending to be popular content producers.
“We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement, applying measures ranging from demoting their comments and reducing the distribution of their content to preventing these accounts from monetising.
Such accounts will not only lose access to monetisation but also suffer reduced reach on Facebook feeds.
According to the company, repeatedly sharing unoriginal material, whether videos, photos, or text, harms the platform by making it harder for fresh voices to break through.
To help protect genuine creators, Meta is testing new tools that link duplicated content back to the original post.
The aim is to surface authentic work and ensure the right people get the credit.
Meta said pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook.
